GBR Financial Services GmbH was founded in 2005 by Andreas Grundbichler as Andreas Grundbichler GmbH. Josef Breitegger and Manfred Radinger joined the company in 2006 and subsequently the company was renamed into GBR Financial Services GmbH.

The original core competence of GBR was equity sales for Austrian and European shares, both on the primary and secondary markets. Since 2011 GBR acts also as sales agent for investment funds managed by specialized, external asset managers. Additionally GBR launched the fund advisory business in autumn 2014.